When you think of activism, your mind’s eye may conjure a dusty image of hippies marching with peace signs. But aesthetics change, and a new kind of activism is afoot with a very different look than the old bell-bottomed sort.
Good ideas meet excellent execution in the new world of creative activism. Taking the form of pranks, stunts, faux newspapers, seed bombing, and unusual graffiti, new activism expresses ideas and takes people by surprise.
Activists take the excesses of advertising to task in public space by using the very ads themselves as their canvas, such as this “light graffiti” that uses public flat-screen TV ad screens to thoughtful advantage:
Some enterprising activists went so far as to start their own agency, the Anti-Advertising Agency (AAA). Artist/activist collaborators use “constructive parody and gentle humor” to “de-normalize ‘out-of-home’ advertising and increase awareness of the public’s power to contribute to a more democratically-based outdoor environment.”And what do you think?
No comments:
Post a Comment